On-line Shopping,,, A thing of the future or trend to fade?

This post is a post from a post of Google's Retail Team and the statistics of On-line Retailers. It's a fascinating posts that does not surprise me though. I have posted the link and if you read it before my posts here, come back I may have some interesting info for those of you who are considering taking your business to the web and those of you that have not considered it as well. Especially small businesses and those that have been around for years in towns, those that I think are hurting now more than ever.

O.K. Mommy Blogger.... we have made the official google "blogger" again. I believe we can take credit official for the success of on-line retail. The google's retail team has posted on August 12Th. The "Mommy" segment has always been an attractive standpoint when marketing your business, no matter who the purchase is for. - Mommy's tend to shop for the entire household.... What does that mean for retailers? What about retail today? Moms are not always out shopping.


Google Retail Blog: The Secret Lives of Digital Mom



Business owners and Marketing Management Teams or if you are looking to start a new business, this will be some good info for you as well.

Let me put it to you this way, if your products are not available for on-line purchase .... you need to probably do some business restructuring and consider it, so if your company has yet to "jump on the bandwagon" it needs to be something to consider in the near near future. I don't think this is a trend or just a stage that will fade. This is definitely the shopping of our future and here to stay. You don't want to wait though because these mommy's will find their favorite on-line retailers (because I've got mine) and those favs will be the ones that offer the incentives such as free shipping or flat fee shipping and other valuable money savers. You want be able to compete with all the offers that on-online retailers offer. A few things to consider...it delivered straight to your door.... or if it is a gift or someone out of state, straight to their door.

*Customer Service
*On-Time Delivery
*Shipping Costs /Free or Flat Rate
*Combination of Price, Flavor, Colors, Shipping Costs,
*Different versions of the same thing ex.(OEM, retail pkg., refurbished, etc.) if possible
*Accurate inventory
*Gift packaging w/ card option
*Coupons & Specials
*$ discount for $$$$ so many dollars you spend
*Selection
*Easy to maneuver web-site
*Professional Template & Logo
*Branding -especially your web page/domain name


There are many other things to consider do your research though. This article above if you have not read it (on google's blog) is a good place to start your research. The link is above.

Small businesses or New Businesses "Mommies are your new best friend." yes goolge has given mommies a new title, "the household's chief purchasing officer," yes that's me I purchase almost everything (other than auto, hunting, or fishing items) in my household, read about us mommies and our digital life..... link above.

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