Shoedazzle.... Kim Kardashian's cool website

O.K., have you ever found a website that you thought was just a genious and simple idea? I know I have more than once, it just makes you angry because the idea was so simple and it was like a get rich quick money making idea. UHHH! Why can't I ever think of one?

I have found another one and let me just say the "Rich keep getting Richer." I Know all of you mommies have heard of Kim Kardashian at some point, we'll I love her and her family they are really really funny. If you have never watched the show on E! we'll don't sit down with the children to watch, it's not a family show..... well it is a family show, "The Kardashian's" family, Anyway......

Kim has just launched her new website or company on-line. I guess it's new it's the first I have heard of it and I keep up with her daily through twitter. You may have seen on-line before all of the membership websites where they mail you a high end handbag you use it and send it back or something like that.... We'll Kim new company www.shoedazzle.com is even better and has any membership site beat.


Simple and easy membership guidelines.
First you fill out a survey about your style, then a professional stylist uses your survey to put together 5 shoes styles of your survey style taste. The once you pay the 1st month you become a member, it is only $39 1st month and every month. Then their stylist puts together 5 pair of shoes for you to choose 1 pair of they are shipped to you Free of charge (7-10 business days Fed-Ex) also w/ a free return label in case there is problem and they don't fit. Every month on this will reoccur only charging you the $39. If for any month you don't want a pair of shoes, on the 1st day thru the 5Th day you can go on-line and choose Skip this month and guess what your account will not be charged. Then you are given a credit to use and choose any other month you want and you will not be charged until you use that credit. They allow you up to 5 credits, if you want to use all 5 credits in the same month you can, then they will charge you 5 X $39 on that month. If you don't skip a month and want your shoes that month, on the 1st thru the 5Th your 5 shoes will be ready by the stylist to choose your 1 pair for that month. Even have you have not chose your shoes or signed on-line to skip a month your account will be charged on the 6Th of the month the $39 fee. If there is a problem when you receive them exchange them at no charge or send them back with no exchange pay a $5.95 re-stocking fee and they will credit you the $39 grant it that the shoes are still in new condition.

It's that easy and simple. Here is the link for the details on "how it works" to see for yourself.

Kim, I think this is an amazing idea?

On-line Shopping,,, A thing of the future or trend to fade?

This post is a post from a post of Google's Retail Team and the statistics of On-line Retailers. It's a fascinating posts that does not surprise me though. I have posted the link and if you read it before my posts here, come back I may have some interesting info for those of you who are considering taking your business to the web and those of you that have not considered it as well. Especially small businesses and those that have been around for years in towns, those that I think are hurting now more than ever.

O.K. Mommy Blogger.... we have made the official google "blogger" again. I believe we can take credit official for the success of on-line retail. The google's retail team has posted on August 12Th. The "Mommy" segment has always been an attractive standpoint when marketing your business, no matter who the purchase is for. - Mommy's tend to shop for the entire household.... What does that mean for retailers? What about retail today? Moms are not always out shopping.


Google Retail Blog: The Secret Lives of Digital Mom



Business owners and Marketing Management Teams or if you are looking to start a new business, this will be some good info for you as well.

Let me put it to you this way, if your products are not available for on-line purchase .... you need to probably do some business restructuring and consider it, so if your company has yet to "jump on the bandwagon" it needs to be something to consider in the near near future. I don't think this is a trend or just a stage that will fade. This is definitely the shopping of our future and here to stay. You don't want to wait though because these mommy's will find their favorite on-line retailers (because I've got mine) and those favs will be the ones that offer the incentives such as free shipping or flat fee shipping and other valuable money savers. You want be able to compete with all the offers that on-online retailers offer. A few things to consider...it delivered straight to your door.... or if it is a gift or someone out of state, straight to their door.

*Customer Service
*On-Time Delivery
*Shipping Costs /Free or Flat Rate
*Combination of Price, Flavor, Colors, Shipping Costs,
*Different versions of the same thing ex.(OEM, retail pkg., refurbished, etc.) if possible
*Accurate inventory
*Gift packaging w/ card option
*Coupons & Specials
*$ discount for $$$$ so many dollars you spend
*Selection
*Easy to maneuver web-site
*Professional Template & Logo
*Branding -especially your web page/domain name


There are many other things to consider do your research though. This article above if you have not read it (on google's blog) is a good place to start your research. The link is above.

Small businesses or New Businesses "Mommies are your new best friend." yes goolge has given mommies a new title, "the household's chief purchasing officer," yes that's me I purchase almost everything (other than auto, hunting, or fishing items) in my household, read about us mommies and our digital life..... link above.